SSIR Webinar: The Role of Brand in the Nonprofit Sector
Stanford Social Innovation Review Webinar: The Role of Brand in the Nonprofit Sector
Wednesday, April 25, 2012
11:00am-12:00pm PT, 2:00-3:00pm ET
Join us for the next SSIR Live! Webinar on April 25, when Harvard University's Christopher Stone and Nathalie Kylander will discuss the changing role of brand in the nonprofit sector, and describe a new conceptual framework they have created-Nonprofit Brand IDEA-in which "IDEA" stands for brand integrity, brand democracy, brand ethics, and brand affinity.
The webinar is based on the popular article co-authored by Stone and Kylander, "The Role of Brand in the Nonprofit Sector," in the Spring 2012 Stanford Social Innovation Review. Webinar participants are encouraged to read this article prior to the webinar. The webinar will be moderated by Eric Nee, managing editor of the Stanford Social Innovation Review.
Learn more about this webinar and register here. Your registration fee includes on-demand access to the webinar for 12 months and downloadable slides. This webinar is part of the 2012 SSIR Live! series-webinars are presented on the most provocative and important topics that have appeared in recent issues of SSIR and from sessions at the Nonprofit Management Institute. To view previous webinars, go to www.ssireview.org/webinars.